January 1, 2020

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Focus on sustainability and community fuels pet-sitting business’s growth

Traci Bisson was sitting in her office looking out the window at the fall foliage when she knew there was a disconnect in her life. Her pet’s dog walker was sending her great reports and photos of being outdoors, meanwhile, she was back in a traditional office setting.

“This is not my comfort zone,” she thought. “This is not where I’m supposed to be.” A serial entrepreneur, Traci had owned a marketing and PR firm for 17 years and had started and sold an online membership site for mom entrepreneurs as well. When she closed her marketing company to try something different, she thought she wanted to “go back into the workforce, work for a traditional company with benefits.” READ STORY>>

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