A Unique Opportunity to Connect with Dog Lovers

**OUR 2020 SEASON IS SOLD OUT - check back in November for 2021 openings.**

Welcome to the Dog Walking Club! We are very excited to have you join us as a featured Expert for our 2020 season.

This is a unique opportunity to promote your expertise to engaged dog lovers throughout New Hampshire. If you are already registered for the 2020 season, please go directly to the Questionnaire section below.

The It Takes a Village Dog Walking Club was launched in December 2018 as a community outreach project of It Takes a Village Pet Care located in Barrington, NH. The goal of the Club is to offer a safe and fun environment that allows dog lovers from surrounding communities to get exercise, meet new friends and learn something new. That is where our Experts come in!

2019 in Review

2019 was a great year! The club grew to just under 700 members, hosted over 20 outings and attracted over 150 members to events. In addition, feedback from our 2019 member survey, showed the following:

  1. 48% of members surveyed attended between 1-3 walks.
  2. Members who did not attend a walk in 2019 said it was due to their busy schedules.
  3. Outings were rated from Enjoyable to Great.
  4. Of the expert topics presented, dog training rated the highest and was the most requested for 2020 topics.
  5. Members also offered feedback on topics, outings, and experts they would like to see in 2020. Our marketing strategy for this year is based around these recommendations.
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Partner with us for 2020 as a Dog Walking Club Expert.

What’s New for 2020?

Based on member feedback, and our company goal of giving back, the It Takes a Village Dog Walking Club is partnering with three NH-based, industry non-profits to help raise funds for their missions and create outreach about their organizations. In a poll of 10 different organizations, members chose ElderPet in Durham, Mary’s Dogs in Northwood, and Granite State Dog Recovery in Manchester.

This year experts also have lots of new opportunities to take advantage of, including hosting multiple walks throughout the month you are featured, opportunity to choose Club outings near your location, logo included on Club t-shirts, December Showcase, more live exposure to the members through video (including a teaser video prior to your hosted walk), ability to focus on all areas you are an expert on in your featured month vs. just one or two topics, and much more!

All the exciting details for 2020 are included below:

  • Marketing/PR Strategy
  • List of What to Provide/Deadlines
  • Dog Walking Club Guidelines
  • Expert Registration Form
  • Expert Release

Marketing/PR Strategy

The Dog Walking Club attracts members from NH, ME, MA and CT. However, the bulk of our promotional efforts for 2020 will target the NH Seacoast inland to Concord and from Manchester up to Southern Maine.

It Takes a Village Pet Care is a well-respected company in the communities we service. Our more than 39, 5-star reviews on Google attest to this. Association with our brand communicates trust, respect, compassion and professionalism. In addition, I have over 20 years’ experience in marketing and PR, 16 years of which I owned my own marketing firm.

CLICK HERE for an outline of our extensive marketing strategy to reach dog owners/lovers (your target market) about the Dog Walking Club and your company!

Timeline

This attached list will outline important due dates you must meet in order to fully maximize your opportunity as a Dog Walking Club Expert. Failure to send us the required information in a timely fashion could result in missed marketing opportunities and possible forfeiture of future Expert invitations.

Club Guidelines

For the enjoyment and safety of all members and their dogs, please observe the attached guidelines.

The goal of the Dog Walking Club is to bring dog lovers together in a community atmosphere for exercise, fresh air and to meet new friends. This club is all about dogs and owners having a relaxed and enjoyable walk. To avoid any misunderstandings the group guidelines are listed below. If you join a walk it is assumed that you have read and agree to these guidelines as well as agree to act accordingly.

Registration Forms

Expert Registration Form & Release

Expert Questionnaire

Please complete and submit the questionnaire below 15 days prior to your featured month.

The following form asks questions about your expertise as well as what marketing and PR opportunities you would like to take advantage of during your time as a featured expert.

Step 1 of 6

  • SCHEDULE BRAINSTORMING CALL: Schedule your 60-minute brainstorming call with Traci to discuss your completed questionnaire and plan the marketing/PR strategy for your featured month. This should be scheduled approximately 10-15 days before the 1st of the month you will be featured.
  • Please copy and paste your expert bio here. This will be edited as needed for space.
  • Please copy and paste your company write-up here. This will be edited as needed for space.

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